Late last night my friend Marcos posted to Facebook that his latest project was ready for consumption. It’s called Flipboard, and it’s amazing. Congrats to Marcos, a former designer within Adobe XD, who decided to break out into the start-up world only a short while ago.

I’ve used Flipboard for a few hours now. To boil it down to its essence, Flipboard is and iPad app that transforms the flow of information from various sources more enjoyable via consistency, better typography, and motion based navigation.

For example, Flipboard makes Facebook simply better. It puts quotes around status updates, gives them a readable yet dynamic type treatment, and drops “quotes” around them. The effect makes the relatively mundane Facebook flow of information suddenly interesting, and meaningful. Facebook image galleries are far more viewable and engaging. Links take on a new life of their own.

I plan to pry Marcos with a bribe of a few beers in order to get an interview from him about the app. I can’t wait to understand his design process, and to better understand the ethos of the team. The bottom line is that Flipboard is one of the best executed iPad apps I’ve used to date.

Here are a few links to other reviews of Flipboard:
› Scobelizer
› The Mossberg Solution